PIA·IE

Provider tracker · v2026.09.1

Which MiFID firms will offer Ireland's PIA?

Ireland's Personal Investment Account will be sold by authorised firms, not by the State. This tracker records what every credible candidate has actually said in public — and, just as usefully, what none of them has said yet.

Updated 2026-09-04

The honest headline

No firm has committed. Of the 23 firms tracked here, none has publicly stated it will offer the account. Two — Goodbody and, collectively, the banks through BPFI — have gone on the record about the account without promising a product. The rest are silent, which is exactly what you would expect while the tax rate and contribution limit remain undecided until Budget 2027.

Confirmed

0

Likely

3

Considering

2

No public position

16

How to read the signals

  • Confirmed — The firm has publicly stated it will offer the account.
  • Likely — No first-person commitment, but infrastructure and group commentary point strongly to participation.
  • Considering — The firm or its group has commented publicly on the account without committing to offer it.
  • No public position — No public statement found. Silence at this stage is normal — the rules are not yet law.
  • Unlikely — Business model or authorisation makes direct participation improbable.

A firm being silent is not a criticism. It reflects the stage of the policy, not the firm's intentions.

Retail bank

AIB

Likely

Credit institution and MiFID firm, Central Bank of Ireland

No individual commitment. AIB is a member of BPFI, which lobbied the Minister for Finance for the account and welcomed the taxation roadmap. Its broker subsidiary Goodbody has published analysis of the account's impact on bank income.

Our read — Owns Goodbody, holds the deposit relationships the policy is designed to convert, and lobbied for the product. Distribution is the logical endpoint.

Source: BPFI — banks meet Minister Harris on a Savings & Investment Account · 2026-05-13

Bank of Ireland

Likely

Credit institution and MiFID firm, Central Bank of Ireland

No individual commitment. Represented in BPFI's proposals paper on a domestic Savings and Investment Account. Owns Davy and New Ireland Assurance.

Our read — The only group that owns a retail bank, a MiFID stockbroker (Davy) and a life company (New Ireland) — three possible routes to market.

Source: BPFI — 'A Savings and Investment Account for Ireland' · 2026-02-12

PTSB

Considering

Credit institution and MiFID firm, Central Bank of Ireland

No individual statement found. Covered by BPFI's sector-level advocacy for the account.

Our read — Smallest of the three banks and the least developed investment distribution — most likely to partner rather than build.

Source: BPFI welcomes the taxation roadmap · 2026-08-31

Stockbroker / wealth

Davy (Bank of Ireland Group)

Likely

MiFID investment firm, Central Bank of Ireland

No statement on the State scheme. Davy already operates an execution-only retail platform (Davy Select) and markets a product it calls a personal investment account.

Our read — Has the retail platform, custody and tax-reporting rails already built. One of the few firms that could launch on day one.

Source: Davy Select · 2026-09-04

Goodbody (AIB Group)

Considering

MiFID investment firm, Central Bank of Ireland

Goodbody analysts published research on the scheme, forecasting a 'modest' impact on bank income and that lenders' investment arms would capture a share of money leaving deposits.

Our read — The closest thing to an industry admission that bank-owned brokers expect to be distributors.

Source: Irish Times — new savings scheme may have 'modest' impact on banks' income · 2026-06-02

Cantor Fitzgerald Ireland

No public position

MiFID investment firm, Central Bank of Ireland

No public statement on the account found as of September 2026.

Our read — Established retail broker with an existing execution-only offering — a credible fast follower.

Quilter Cheviot Ireland

No public position

MiFID investment firm, Central Bank of Ireland

No public statement found.

Our read — Advice-led and higher minimums; likelier to wrap the account for existing clients than to chase mass market.

RBC Brewin Dolphin Ireland

No public position

MiFID investment firm, Central Bank of Ireland

No public statement found.

Our read — Discretionary wealth manager; same profile as Quilter Cheviot.

Life & pensions

Irish Life

No public position

Authorised insurance undertaking, Central Bank of Ireland

No public statement on the account found, despite being Ireland's largest retail savings and pensions distributor.

Our read — The roadmap describes an account-shaped product rather than a life-assurance wrapper. Whether life companies can offer it — and on what tax basis — is one of the biggest open questions of Budget 2027.

Zurich Life Ireland

No public position

Authorised insurance undertaking, Central Bank of Ireland

No public statement found.

Our read — Dominant in broker-sold unit-linked savings; heavily exposed if the account undercuts the 41%/38% wrapper economics.

New Ireland Assurance (Bank of Ireland Group)

No public position

Authorised insurance undertaking, Central Bank of Ireland

No public statement found; parent group represented via BPFI.

Aviva Life & Pensions Ireland

No public position

Authorised insurance undertaking, Central Bank of Ireland

No public statement found.

Standard Life / Royal London Ireland

No public position

Authorised insurance undertakings, Central Bank of Ireland

No public statement found.

International platform

Revolut

No public position

Revolut Bank UAB (Lithuania), passporting into Ireland; brokerage services passported

No statement on the Irish account. Already offers a retail brokerage account to Irish customers.

Our read — The dark horse. Largest Irish retail user base of any non-bank, and the Swedish and UK precedents say digital-first platforms win volume.

Source: Revolut — investing in Ireland · 2026-09-04

Interactive Brokers Ireland

No public position

Directly authorised Irish MiFID investment firm (Central Bank register C423427)

No statement on the account. Notable as one of the few international brokers with direct Irish authorisation rather than a passport.

Source: Central Bank of Ireland register · 2026-09-04

Trade Republic

No public position

German bank and MiFID firm passporting into Ireland

No statement on the account. Growing Irish retail user base.

Trading 212

No public position

EEA MiFID firm passporting into Ireland

No statement on the account.

DEGIRO (flatexDEGIRO)

No public position

EEA MiFID firm passporting into Ireland

No statement on the account.

eToro

No public position

EEA MiFID firm passporting into Ireland

No statement on the account. Crypto, a core eToro product, is excluded from the account.

Lightyear

No public position

EEA MiFID firm passporting into Ireland

No statement on the account.

XTB

No public position

EEA MiFID firm passporting into Ireland

No statement on the account.

Asset manager

Vanguard

Unlikely

Fund manufacturer; no direct-to-consumer Irish platform

No evidence of an intention to offer the account itself. Vanguard has no retail platform in Ireland.

Our read — Expect Vanguard UCITS ETFs inside other providers' accounts rather than a Vanguard account.

BlackRock / iShares

Unlikely

Fund manufacturer; no direct-to-consumer Irish platform

No evidence of an intention to offer the account itself.

Our read — Likely the single largest supplier of eligible ETFs inside the account.

Everything said in public so far

WhoWhat was saidDate
Banking & Payments Federation Ireland (BPFI)Called for the introduction of a domestic Savings and Investment Account as EU leaders debated European competitiveness. (BPFI press release)2026-02-12
BPFI and the retail banksMet the Minister for Finance to present proposals, arguing simplicity and tax incentives are key to a successful rollout. (BPFI / RTÉ)2026-05-13
Goodbody (AIB Group) researchForecast a 'modest' impact on bank income, with lenders' investment arms capturing a share of money leaving deposit accounts. (The Irish Times)2026-06-02
BPFIWelcomed the Government's publication of the taxation roadmap for retail investment. (BPFI press release)2026-08-31
Only first-person statements from firms and industry bodies, plus published research. Government statements are tracked separately in the rules ledger.

Who the powerhouses are likely to be

Three groups matter. The bank-owned brokers — Davy inside Bank of Ireland, Goodbody inside AIB — already run retail platforms with Irish custody and tax reporting, so they can launch fastest and can be pushed through a banking app to millions of existing customers.

The digital platforms are the volume threat. Sweden's ISK was not won by its incumbent banks; Avanza and Nordnet took it. In the UK, Hargreaves Lansdown has been steadily losing share to cheaper entrants such as AJ Bell and Vanguard. If the Irish account can be offered by an EEA firm passporting in, Revolut and Trade Republic start with the app, the users and the cost base.

The life companies — Irish Life, Zurich Life, New Ireland, Aviva — are the ones with most to lose and the least to say so far. Their unit-linked savings products are taxed under the same exit-tax regime the account is designed to replace. Whether they can wrap the account at all is a live Budget 2027 question.

Provider or journalist? Correct the record

If your firm has decided its position on the account, we will publish it and date it — including a decision not to offer one. Email press@personalinvestmentaccounts.ie. This tracker is published under CC BY 4.0: reuse it with a link to this page.

Questions

Has any firm confirmed it will offer the Personal Investment Account?

No. As of September 2026 no bank, stockbroker, life company or trading platform has publicly committed to offering the account. The strongest public signals are sector-level lobbying by the Banking & Payments Federation Ireland and research published by Goodbody on the impact for banks.

Why has nobody committed yet?

The tax rate, the tax-free threshold and the contribution limit are all still undecided. They are due to be set in Budget 2027 and the following Finance Bill. Firms are unlikely to announce products before they know the economics.

Who is allowed to offer the account?

The Department of Finance roadmap proposes that MiFID-authorised investment firms, fund managers and EEA providers passporting into Ireland can offer the account. That includes Irish banks and brokers as well as international platforms already serving Irish customers.

Which firms are best placed to win?

Firms that already run retail investment platforms with Irish tax reporting: Davy and Goodbody through their bank parents, the retail banks through their own apps, and digital platforms such as Revolut that already hold large Irish retail user bases. In Sweden and the UK, digital-first platforms took the volume.

How is this tracker maintained?

Each entry records what a firm has said in public, with a source and a date. Where nothing has been said, the tracker says so rather than guessing. It is versioned and updated as firms go on the record.

Cite this page

Journalists, advisers and researchers are welcome to reuse this material under CC BY 4.0. Please use this attribution:

PIA·IE, "PIA provider readiness tracker", updated 2026-09-04, https://personalinvestmentaccounts.ie/mifid-firms

Tracker version 2026.09.1. Positions change — cite the version and date you used.

Data requests, chart files and comment: press@personalinvestmentaccounts.ie.

Keep reading

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Compare a Personal Investment Account against a deposit account and a standard fund over 10, 20 or 30 years — with real Irish rates.

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Information only, not financial or tax advice. Final PIA rules — the contribution limit, the tax-free threshold and the flat rate — are due to be confirmed in Budget 2027 and the related Finance Bill. Figures cited are from the Department of Finance roadmap, Revenue, Skatteverket, GOV.UK and the IRS.

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